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From Slate.com: Will the Allure of Business Class Upgrades Motivate Japan’s Women’s Soccer Team To Win Gold?

"There is hope for Japan’s women’s team—the Japan Football Association is dangling the possibility of upgrading the players to business class if they take home the gold. After winning last year’s World Cup, bringing joy to a country still recovering from the Fukushima disaster, the team was bumped up to business on its return from Germany. “I hope we can produce a good result again and be treated the same way,” Sawa said last week."

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